House No.23

Alaia Collection

100% organic. Curated materials. Hand-woven. Indelible. 

The epitome of coziness and comfort! Made from the softest materials that feel as if you are wrapped up in a cloud.

Featured on Oprah’s Favorite Things, two years in a row. Stay relaxed in our Alaia Collection.

Alaia SHERPA Robe

AS SEEN IN Oprah's Favorite Things 2023!

The Alaia Sherpa Robe is the epitome of coziness and comfort! Wrap yourself up in this cloud-like robe, made from the softest materials and stay cozy all day long.

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Alaia Sherpa Blanket

AS SEEN IN Oprah's Favorite Things 2022!

Make your dreams come true with the ultimate in warmth and comfort. Snuggle up through the seasons with our Alaia Sherpa Blanket.

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Elevate your loungewear with the Alaia Pajamas that are not only stylish, but the soft combed cotton makes them easy to relax in, day or night.

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Meet the Founders of House No.23

More than seventy-five years ago in a small Turkish village, a seed of inspiration was planted by a grandfather who had built a wholesale towel company. His sources for cotton were the finest fields only he had access to, and once woven the feel was of an unparalleled softness.

Today, twin sisters Melis and Melda have brought their grandfather's passion for refinement and his skill at obtaining raw materials of only the highest quality back to life. 

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